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Corporate Support FAQs

If you are interested in becoming a WMHT corporate supporter, or if you have questions beyond those addressed here, please call Kathy Beam, Director of Corporate Support, at (518) 880-3464 or e-mail us for more information.

Q: Who listens to WMHT?

WMHT viewers and listeners are affluent, influential, educated, discerning, and diverse. Kids. Families. Multicultural communities. Teachers. Active, involved people. All are part of WMHT’s large and loyal audience. WMHT's powerful TV and radio signals reach households within a 55 mile radius of Albany, NY including the Berkshires. Whether viewers use cable, satellite, or over-the-air TV, they are able to access WMHT-TV.

Q: What are the benefits of WMHT sponsorship?

WMHT sponsorship offers unbeatable visibility and exposure across a number of media platforms: TV, radio, and digital media. Consider the benefits you’ll receive as a WMHT sponsor of just one--or all--of these media platforms:

Television: Channels WMHT-TV (17.1), CreateTV (17.2), WORLD (17.3) and PBS Kids 24/7 (17.4)
  • Exposure in public television’s uncluttered media environment.
  • 15-second on-air spots.
  • Category exclusivity.

Radio: WMHT Classical 89.1/88.7 FM
  • Widespread exposure to a loyal audience with incredible time spent listening.
  • 15-second on-air messages scheduled in a flight of your choice.
  • Category exclusivity.

Radio: WEXT Radio 97.7/106.1 FM
  • Exposure to a discerning audience in our region.
  • 15-second on-air messages scheduled in a flight of your choice.
  • Category exclusivity.

Digital:,, and WMHT E-newsletters
  • Priceless visibility on WMHT websites.
  • Send influential, educated and affluent users to your corporate website.
  • Sponsors stand out without the clutter of many commercial websites.

What kind of on-air recognition do sponsors receive?

  • Local corporate television sponsors receive a 15-second message before or after the program.
  • Radio sponsors receive 15-second on-air spots scheduled in a flight of their choice.
  • Your corporate support representative will work with you to create a customized schedule for your business.

Q: How is this different than other media buys?

  • Connect your corporate image with the commitment to public service for which WMHT, PBS and NPR are renowned.
  • Category exclusivity.
  • Halo effect: When it comes to trust and respect among audiences, public broadcasting stands alone. As a sponsor, the positive impression viewers have of WMHT, PBS and NPR will be associated with you.
  • Uncluttered environment: Your on-air messages will stand out and make a lasting impression.
  • Audience appreciation: PBS viewers believe that companies that sponsor PBS programs are committed to quality and excellence, and they value your support for their favorite programs.

Q: Who will create my on-air message?

  • A WMHT corporate support representative and production team will work with you to develop an on-air message to meet your need and adhere to the FCC guidelines.
  • Production is included in all corporate support schedules.
  • Radio scripts are developed with a WMHT corporate support representative and our Radio Department.
  • All radio messages are voiced by one of our on-air radio announcers.