The Perfect Christmas Gift (According to Science)
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Braincraft/PBS Digital Studios

“Twas the night before Christmas, and all through the house, there was one creature stirring – a gift-less spouse.”

Are you stumped on what to get your loved ones for the holidays? Maybe a new book, a box of chocolates, some new socks, or perhaps a vacation? Does spending more money lead to more pleasant feelings - or is it truly “the thought that counts”? One study has found that people felt more emotionally satisfied when they received an environmentally friendly gift, like something homemade or a charitable donation; other research suggests giving experiences is appreciated by the recipient, because it gives them something to look forward to. Find more gift-giving inspiration – based on scientific research – in this video from Braincraft for grades 6-12.