Premiere of “Downton Abbey, Season 4” Reaches Average Audience of 15.5 Million People
PBS and WGBH announced today that the January 5 premiere of “Downton Abbey, Season 4” on MASTERPIECE had an average audience of 15.5 million viewers, further solidifying the episode as the highest-rated drama premiere in PBS history. (Nielsen Live+7 data, 9.7 household rating.) This marks a 52 percent growth in audience compared to the 10.2 million average audience first reported in the Nielsen Fast National data.
The fourth season premiere of the Emmy®-, Golden Globe®-and SAG Award®-winning series, a Carnival Films/ MASTERPIECE co-production, improved upon the average audience of the premiere episode of Season 3 by 39 percent.
“‘Downton Abbey’ has certainly made Sunday nights on PBS stations a destination for drama. We are glad that even more viewers are enjoying this beautifully written and produced series,” said PBS President and CEO Paula Kerger. “Congratulations to MASTERPIECE, Carnival Films and Julian Fellowes, and thanks to viewers of local PBS member stations.”
“‘Downton Abbey’ has earned a spot in the top 10 most-watched PBS programs of all time,” said MASTERPIECE executive producer Rebecca Eaton. “How gratifying that this should occur for MASTERPIECE in the series’ 44th year. Thank you to all who made this happen.”
Gareth Neame, executive producer of “Downton Abbey,” adds, “I’m thrilled that the new season of ‘Downton’ has achieved such a high rating, building substantially on the previous season, and proving that our show continues to grow significantly in the United States. I am delighted for all our actors, producers and crew who work tirelessly to bring ‘Downton’ to audiences throughout the world, and of course for PBS for broadcasting a show with such a big impact.”
Across all PBS online platforms, there were nearly 1.2 million streams of the “Downton Abbey, Season 4” premiere episode during the first seven days following the broadcast, a 51 percent increase over the first seven days following the Season 3 premiere.
“Downton Abbey, Season 4” is available for free streaming on PBS station websites, the PBS Video Portal and PBS’ apps on Xbox, Roku and Apple TV for a limited time after each national broadcast.
“Downton Abbey” is a co-production of Carnival Films and MASTERPIECE. Carnival Films is a division of NBCUniversal International Television Production.